Seven famous universities and colleges have settled in Rizhao, which are Shandong Institute of Physical Education and Sport, Qufu Normal University, Jining Medical College, Shandong Water Conservancy Vocational College, Xi’an Fan Yi University, Rizhao Vocational and Technical College. University students on campus are up to 50000 this year. In 2004，CCTV nominated Rizhao as one of the 32 “Most Fascinating Cities in China.” Rizhao successfully hosted a series of celebration activities of the 10th Golden Phoenix Film Awards in August 2005.

     On the other hand, after successfully constructing the water sports base which is the most advanced in Asia and leading in the world, water sports becomes the brilliant mark for publication. Rizhao planned and constructed the International Water Sports Base which is the most advanced in Asia and leading in the world. Water Sports is becoming the unique feature of Rizhao for outside world.